Using Optimized Images to Improve SEO Ranks

A picture is usually said to be as good as a thousand words. This statement is absolutely true. Pictures are mostly more explanatory than text. Images, charts, infographics and all other visual content forms can help to improve SEO ranks in terms of SEO. If you go through successful websites that currently have high SEO ranks, they all have visual content on their websites. You have to optimize your images and videos. For instance, if you are uploading a product-related video on your website, it should have one of the targeted keywords used the title. This would obviously help users.

1- Image scalability is important

A website's loading speed is very important. Based on their loading speed, people select and reject websites. Other than that, numerous parameters affect the page loading speed including the size of the image. For instance, if an image has a resolution of 2500 X 1000, it would take a much longer time span to load an image with a resolution of 250 X 100. Thus, before you upload an image, adjust its size as it would have an impact on the loading speed. Use best image cropper for the adjustment of sizes. In addition to that, slow websites fail to acquire a good SEO rank. Hence, image size can be ranked as an important factor.

2. Responsive images are the key to finding images

These days, people use different devices other than desktops and laptops. If any of your images are not responsive, the screen size of the device used by the user would not be adjusted. For example, consider that one user uses a laptop to access the image and the other uses a much smaller screen size smartphone. Obviously, the laptop user would have no problem accessing the image because the screen size would be large. The view would be completely distorted in the case of the smartphone user and several clarity problems would be created. So make sure all your pictures are responsive.

3. Optimization image titles based on keywords

It is a simple principle that you must use keywords according to the user's preferences if you want your text content to be highly ranked. The same principle applies to images as well. If your primary keyword is “mobile phones”, the image should not have the default name like “DSC1244”. Instead, use a file name that includes the keyword. For instance, considering the above keyword “mobile phones”, you can label the image with a file name “mobile phone 1”. This would help the user in locating the image.