Review of ICO MOZO
Shopping therapy for a good mood. With this statement, we can not disagree. We all like to shop and look after our clothes for our wardrobe. The presence of a variety of brand stores, generate a great competition among themselves. To attract the flow of new or interest the old shopaholics, many shops, resort to various methods. I recall one incident from my practice, in one of the shopping centers of Abu Dhabi. To attract customers to their trading pavilions, the management of the center has equipped its building with an internal water spray system. At certain hours, within which it rains, but it is not in the sales departments, thereby, people hide from the rain go into the brand departments, unwittingly buy something, waiting for the artificial rain. An interesting move, but this is one of the rich countries of the world and can quite afford it. In general, other countries resort to a variety of different customer loyalty programs, whose "tasty" conditions will not let you get bored and certainly will not leave you indifferent. And another brilliant, plastic card to go to your dusty collection. Yes Yes exactly. Most loyalty programs, although working in the right direction, do not have the proper interest of customers, leaving behind unused points of their users and a couple of dozen plastic cards. In the States alone, the amount of all unused points is about $ 100 billion. We can say that this is a separate market with a "standing" capitalization.
In Russia, this figure remained almost the same in four years and amounted to just over 30% last year.
According to American experts, traditional loyalty programs, including those used in the tourism industry, are on the verge of decline. Modern technologies dictate their rules and require companies to revise obsolete models.
The tourism industry has a long tradition of loyalty schemes. Among them, gift nights in hotels, miles from airlines, free shipping, discounts, gifts and credit programs. However, 54% of them are inactive.
The traditional business model of the loyalty program, according to experts, at this stage is clumsy. The key to building long-term relationships between consumers and brands is to expand the client's capabilities. This means that brands should strive to experience the customer experience in real time and a specific context, which ultimately leads to loyalty and re-purchase.
A very interesting solution to these issues is the MOZO project. The idea of the project is to create a universal platform for driving traffic to stores. With the help of technology Blockchain and special sensors (Beacon) (labels and beacons), which are attached to the goods, walls or ceilings of the retail space. With their help, users, through the mobile application will be informed about the manufacturers of this product. Going to a certain product, the sensors will transmit all the information about the product to your device. But what is the actual interest you ask? And in that already having come to such shop equipped MOZO, you already receive tokens. In addition, for certain actions, for example, trying on their clothes, also a bonus will follow. The system has already shown itself in action in the Asian sector. Using Mozo helped to increase sales by 20%. And something tells me that this technology can increase in geometric progression around the world. After all, now more than 30 thousand stores are ready to begin cooperation with MOZO. But after going to another country you are unlikely to carry your entire collection of plastic cards. Here then will help smart contracts on the blockchain Ethereum.
Principle of operation:
The seller enters into an agreement with the company MOZO, then his trading room is equipped with sensors, stickers, QR codes. Then, the owner through the application (which pre-downloads) configures, the amount of compensation for certain actions and expects its satisfied customers. All the counting, user identification, carrying out of transactions takes on a blockchain. Smart contracts are established between the phone of the seller and the buyer through the IoT sensors and after entering the user enter the workflow. Authentication of new users on the network is done using 2FA, biometric data or using a unique phone number.
At the moment Beacon sensors use Bluetooth, in due course, they will be replaced by IoT sensors. However, the development team is confident that this will not affect the incentive of users. Entering the store, the sensors automatically switch the device. The program will offer a number of actions for earning coins.
The interface of the application will be similar to the leading online commerce platforms. However, it will also be available offline. Users will be notified about the replenished news of their favorite stores and you can immediately make an order. If your size does not appear, the system will offer options from warehouses and delivery to the house, while you stroll through the shopping arcades.
Token and details ICO:
The MOZO token is the domestic currency for the platform. It has the standard ERC20 and is built on blockchain Ethereum. It is universal, subject to purchase and sale as other coins, and as mentioned above it can be earned by installing the application (done once for one registration) or every time you visit the store. The number of coins to be earned is determined by the seller or business owner. Total number of coins: 5,000,000,000 MOZO. The price: 0.09 $. HARD CAP: $ 42 million. (reached $ 31 million on the Pre-Sale). Date of public sale: July 23 - July 30.
Road map:
Trade organizations will not have to replenish the advertising budget for promotion. The system will do everything itself. At the same time, the number of forces expended will be minimal. In fact, users will get a resource that solves their problems, as the selection and comparison process is as much automated as possible for buyers. In this regard, the idea of the project deserves attention and time for studying the links on this platform.
Uniqueness - 100 %
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