Mars, Inc. will remove artificial colors from all human food, including M&Ms
In early February, 2016, representatives from Mars inc. announced they will be removing dyes from their foods, including chocolates, gums and confections.
“Artificial colors pose no known risks to human health or safety,” the company said, “but consumers today are calling on food manufacturers to use more natural ingredients in their products.” As a result the company plans to work with suppliers “to find alternatives that not only meet its strict quality and safety standards, but also maintain the vibrant, fun colors consumers have come to expect from the company’s beloved brands.”
“We’re in the business of satisfying and delighting the people who love our products,” Mars President and CEO Grant Reid said. He called the move “a massive undertaking, and one that will take time and hard work to accomplish.”
It is true that is no official evidence that dyes cause health issues, but many studies have found them to cause hyperactivity in children.
The move puts Mars at the forefront of the health food revolution. Though candy and sugar may not be the best food for you, the move to remove potentially dangerous dyes is a big one and will effect millions of people.