Rob Greenfield yearns to change the world and bring attention to the ramifications wrought by our lavish, wasteful first world lifestyles. As a self-described “adventurer, activist and dude making a difference,” he has created Food Waste Fiasco that strives to open people’s eyes to our waste. He lived in a 50 square foot house in San Diego, which he auctioned to build ten houses for the homeless and is the host of the Discovery Channel’s, “Free Ride.” Along with this and his book “Dude Making A Difference,” he donates all of his media earnings to non-profits. Now Greenfield is shouldering our collective burden of waste by literally donning trash.
As a man who claims to have merely 111 possessions, Greenfield will now graduate to wearing the amount of waste that the average American produces every day (4.5 pounds) adding 4.5 lbs every day for a month until it amounts to 135 pounds after those 30 days. Each item of trash he creates, he will wear as a garment to highlight just how much of our rubbish the earth has to carry. He will be creating videos, Facebook live streams, and blogs to document this process, which he plans to turn into a movie to raise awareness of just how careless we can be, an idea perhaps none of us should throw out?
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