OPIRIA-PDATA: Data Platform You Can Trust.

With the Cambridge Analytica scandal in which Facebook is alleged to have allowed the former the use of the data of about 50 million Facebook users in the election campaign of Donald Trump, the place of personal data in business and politics cannot be overemphasized. Tailor-made advertisement cannot be effectual if consumers of data do not know what the preferences of the target market are.

Data brokerage is the aggregation of information from a variety of sources, processing it to enrich cleanse or analyze it, and licensing it for the use of organizations. The data brokerage industry is estimated to generate about 250 billion dollars annually, that is a humongous amount of money.

Availability of data is important but what is more important is the accuracy of data provided. research has it that majority of product failures encountered by product developers is down to inaccurate market research and the question becomes why customers would rather provide wrong information to researchers? people's unwillingness to provide accurate personal information is attributable to lack of trust between consumers and researchers. Can a secured and transparent ecosystem be created in which personal information can be exchanged, an ecosystem that is mutually beneficial to both parties?

Can we have a platform that allows consumers full control over the collection and usage of their information control over whom they share their personal data with, a level of compensation for such data usage, and also guarantees that such data flows directly from consumers to companies without middlemen

Opiria and PDATA token is blockchain based system where buyers and owners of personal data meet for the exchange of information . the platform is a one-stop shop for owners and buyers of data, whereas companies are motivated by the accuracy of data provided, the providers of the information are motivated by the fact that they are in control of their personal data and also the data tokens they will be rewarded with for any information provided after a smart contracts might have been entered into.

OPIRIA OFFICIAL LINKS

Website: https://opiria.io

Telegram: https://t.me/PDATAtoken

Whitepaper: https://www.opiria.io/wp-content/uploads/2018/01/PDATA%20White%20Paper%2020180118.pdf

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