Shay Rowbottom

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Shay Rowbottom is a LinkedIn influencer and digital marketing entrepreneur, specializing in creating social media video content to attract attention and bring more eyeballs to your business. “𝙸 𝚋𝚎𝚕𝚒𝚎𝚟𝚎 𝚝𝚑𝚎𝚛𝚎’𝚜 𝚜𝚝𝚒𝚕𝚕 𝚏𝚎𝚠 𝚙𝚎𝚘𝚙𝚕𝚎 𝚒𝚗 𝚝𝚑𝚎 𝚠𝚘𝚛𝚕𝚍 𝚠𝚑𝚘 𝚝𝚛𝚞𝚕𝚢 𝚞𝚗𝚍𝚎𝚛𝚜𝚝𝚊𝚗𝚍 𝚜𝚘𝚌𝚒𝚊𝚕 𝚖𝚎𝚍𝚒𝚊 𝚟𝚒𝚍𝚎𝚘 𝚖𝚊𝚛𝚔𝚎𝚝𝚒𝚗𝚐 𝚊𝚗𝚍 𝚝𝚑𝚎 𝚕𝚘𝚐𝚒𝚌 𝚋𝚎𝚑𝚒𝚗𝚍 𝚒𝚝.” -Shay Rowbottom. Through her unique background working in video licensing, Shay cultivated a specific, but rare, expertise on how and why something is destined to go viral. Her first agency specialized in curating, licensing, editing, and distributing custom video clips, tailored to her client’s audience, and her clients were among the highest performing blogs on Facebook. Throughout the three years Shay worked on Facebook, she had amassed billions of impressions, aka data, on video content. She forged relationships with over 5,000 content owners across the globe, distributed tens of thousands of video clips throughout the platform, and at her peak she was averaging over 1 Billion views per month on Facebook for her clients. This led to doing marketing for product companies as well, and utilizing the blog owner’s followings to post more direct ads on consumer products. Her team would then take the data accumulated from organic video content, and run retargeting campaigns through Facebook ads manager, reaching the right buyers and increasing sales for the product companies. In May of 2018, Shay decided to take everything she’d learned and apply it to her own personal brand, on LinkedIn, in an attempt to get more leads for her Facebook agency at the time. What she found was not only leads, but an insanely low competition rate on LinkedIn when it came to creating video content. She quickly realized the opportunity on LinkedIn for organic growth was incomparable to other platforms, and within 6 months of creating videos consistently for her page, had grown to over 25,000+ followers and generated over 2 Million video views on LinkedIn. It was around that time she decided to call it quits at her first agency. She sold her shares and pivoted completely, to found a new video marketing agency, specializing in helping business owners attract their target market and close more deals through the use of organic video content, specifically on the LinkedIn platform. You can follow Shay’s company page on LinkedIn for free video marketing tips weekly: www.linkedin.com/company/shayrowbottommarketing In addition to having career success as a video marketer, Shay has a keen interest in healing and personal development, having come from a rough upbringing as a child. She speaks openly in her content about her past struggles with depression, addiction, and narcissistic abuse. Through her own journey of recovery, Shay has become passionate about helping others dismantle their mental illness & limiting beliefs, just as she has. After tackling the digital marketing industry, she’s now taking on the mental health space, both by sharing her story, and encouraging other leaders to be vulnerable in their content. She’s passionate about creating more businesses that encourage people to get real with themselves, and face the healing that’s long overdue in our culture. Shay says her ultimate mission in life is to “𝙈𝙖𝙧𝙠𝙚𝙩 𝙝𝙚𝙖𝙡𝙞𝙣𝙜 𝙩𝙤 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙.”