Here's a case study on Brand Equity of some entirely Indi...

Here's a case study on Brand Equity of some entirely Indian Brands that gave biggies like HUL a run for their money!! http://themoneyroller.com/…/brand-equity-case-study-buildi…/

BRAND EQUITY CASE STUDY: Building and Rebuilding ‘Brands’ the Patel style | The Money Roller

“It’s branded you know” claimed my friend. This line is so popular nowadays as consumers perceive owning branded products as a matter of affluent status. So what exactly is ‘Brand’ or ‘Brand Equity’, and what is the power in these words that make someone feel prosperous. According to The American Ma...

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Jun 25 2018 · 7:09 AM